This year, the Power of 5 Campaign proudly celebrates its 5th birthday.
Since 2014, we’ve focused on fighting childhood malnutrition. We’ve provided hundreds of thousands of children with Nutrilite™ Little Bits™, which gives them the daily nutrition they need for proper development of their growing brains and bodies. We’ve partnered with non-governmental organizations, governments, families, childcare centers, schools and other groups that care for children around the world.
And we’re just getting started.
Five years is a long time – for some, it’s a lifetime. And we can’t wait to help more children celebrate that important milestone.
What does it mean to turn 5?
For children, age 5 is a turning point. If they can reach this milestone in good health, they’re more likely to have a healthy, successful future.
In fact, this is such an important milestone, that one of the Sustainable Development goals adopted by the United Nations is to reduce under-5 mortality to at least as low as 25 per 1,000 live births in every country.
According to the World Health Organization, more than half of under-5 child deaths are due to diseases that are preventable and treatable through simple, affordable interventions. For the Power of 5, this is great news and it’s exactly what we’ve been doing.
And it wouldn’t happen without you. Thanks for the support, the donations and the advocacy you’ve given along the way.
So what’s next?
We’ve recently started working with countries and organizations that want to address childhood malnutrition and some of the contributing factors. It’s a powerful expansion to the program. For example, as we mentioned in December, Amway India has recently launched the Power of 5 and their program includes nutrition education and community-based education about disease prevention.
Additionally, Amway India will provide protein powder to support children’s diets and help address the significant deficiencies that are prevalent in the country. Initial efforts will impact 10,000 children directly and an additional 20,000 community members. More than 60 facilitators will help educate families of malnourished children age 5 and younger by going door-to-door to share information about nutrition and free immunizations.
As we look at the many opportunities to help people live better lives and how we can utilize our expertise to help, we’re optimistic that we can continue to grow the Power of 5 to help children, their families and communities survive, thrive and grow.