Q: What is childhood malnutrition?
A: Chronic childhood malnutrition, or under-nutrition, is a persistent lack of access to necessary vitamins and minerals in early childhood, making children more susceptible to disease, underdevelopment of the brain and body, and leading to health problems later in life. According to the World Health Organization (WHO), roughly 7 million children under age 5 die each year from preventable causes. Malnutrition is the underlying cause of 45 percent of these deaths according to the WHO. Malnutrition has lasting effects. According to the Global Alliance for Improved Nutrition and the WHO, children deprived of adequate nutrition during the first 1,000 days of life often have stunted growth, poor cognitive development, and low immunity to disease. Malnutrition affects school performance and studies have shown it often leads to a lower income earning potential as an adult.
Q: What is stunting?
A: Stunting is a sign of malnutrition that causes children’s neurological and physical growth to be underdeveloped. The WHO states that approximately 200 million children are unable to attain their full development potential because of stunting and micronutrient deficiency.
Q: Why is Amway addressing this global issue?
A: Awareness of malnutrition is part of our history. During his retirement, Carl Rehnborg, the founder of Nutrilite™, worked on product ideas that would help combat childhood malnutrition. Then in 2006, workers on our organic farm in Brazil discovered a simple, yet profound solution to the malnourishment that plagued children in their community. By harvesting, drying and compressing the nutrient-rich plants grown on their farms into a mashed mix that could be added into the children’s food, these visionary farmers put malnourished children on a path to health and hope. In less than a decade, the spark of their idea became Nutrilite™ Little Bits™. As the world’s number 1 selling vitamin and dietary supplement brand*, Nutrilite™ products are backed by over 80 years of science and research. And our purpose is to help people live better, healthier lives. We choose to combine these strengths to fight childhood malnutrition. *Source: Euromonitor International, Limited
Q: How does Nutrilite™ Little Bits™ work?
A: The 1-gram package of Nutrilite™ Little Bits™ is mixed once a day with any food that a child would normally eat. The product is designed to have no taste, flavor or texture so it is acceptable for children from any culture. Nutrilite™ Little Bits™ can help reduce and prevent micronutrient deficiency, including iron deficiency anemia. Scientific research has shown that eliminating iron deficiency anemia can improve important developmental behaviors in children – such as being more active, more talkative and more interested in learning and playing.
Q: What are the primary ingredients in this product?
A: Nutrilite™ Little Bits™ contains one of nature’s most concentrated sources of natural vitamin C – acerola cherries, which are grown and harvested on certified organic* farms that are owned and operated by Amway. Additional micronutrients include:
- Vitamin A
- Vitamin D
- Vitamin E
- Vitamin B1 (thiamine)
- Vitamin B2 (riboflavin)
- Vitamin B3 (niacin)
- Vitamin B6 (pyridoxine)
- Folate (folic acid)
- Vitamin B12 (Cobalamin)
Q: Has Nutrilite™Little Bits been tested? How, where and when?
A: A 6-month clinical study was conducted with the Nutrilite™ Little Bits™ supplement in children 1 to 5 years of age in the Mazahua area of Mexico. With the help of a local non-governmental organization (NGO), Un Kilo de Ayuda, children were given daily supplementation of Nutrilite™ Little Bits™ along with a nutrition care package to provide them with access to quality food. By the end of the study, there were major improvements in the health status of the children. Many of the children had iron deficiency anemia at the beginning of the study and there were significant improvements in their hemoglobin levels and anemia status with Nutrilite™ Little Bits™. Also, there were major improvements in weight and fewer signs of stunting. The children’s caregivers reported that throughout the study the children had increasingly better levels of activity. They also were more playful, more communicative and more interested in learning. Partnership with Un Kilo de Ayuda was valuable in helping maximize the benefits of the supplement by providing education and provision of the nutrition packages.
Q: Will Nutrilite™ Little Bits™ ultimately benefit communities? How?
A: Yes, Nutrilite™ Little Bits™ will benefit communities and nations by fighting malnutrition. According to The Lancet, a global medical journal, proper nutrition is important to the development of both individuals and nations. It is estimated that a lack of adequate nourishment can reduce a nation’s economic advancement by at least 8 percent because of losses related to productivity, cognition and reduced schooling. By improving the health of children – helping them grow and realize their physical and mental potential – the Nutrilite Power of 5 Campaign could deliver significant benefits all around the world.
Q: Is Nutrilite™ Little Bits available for public use or purchase via Amway Business Owners?
A: No. Nutrilite™ Little Bits™ is an Amway Corporate Social Responsibility initiative available exclusively to our partners who have established programs that improve child health and nutrition. It will not be available through Amway Business Owners or retail centers.
Q: How can people get involved?
A: Quite simply, we ask that you donate and advocate. Even a small contribution, like $10 USD, makes a difference in young children’s lives. And by advocating, you will help spread the word about the problem of malnutrition and be part of this unique solution. With your support, we’ll be able to help more children and more communities around the world. Donation details and additional information are available at powerof5.amwayglobal.com.
The Power of 5 Campaign was built on the idea of teamwork. And we would like to offer our thanks to the many Amway Business Owners, market-based teams, and employees who continue to come together to help fight childhood malnutrition around the world.
This is the story of Eric, a boy from South Africa with a big story and a happy ending.
Thanks to the Amway India team for promoting the Power of 5 Campaign during their recent National Nutrition Week.